Rocky Dawuni is debuting his brand new “Elevation” video TODAY from his most recent album “Beats of Zion. With its message of championing the underdog, “Elevation” aims to depict global diversity in everyday life and spotlight the unsung heroes who are critical to making a difference in many communities and societies. It is a visual statement of aspiration and personal empowerment. The visuals, filmed in India by director Sairam Sagiraju, utilized multiple locations along the route from Bangalore to Goa depicting India in diverse ways as a visual metaphor of inclusion and connectivity.
Dawuni is seen as a traveling griot interacting in scenes and identifying with various groups; promoting girl child education, empowerment of untouchables, celebration of elders, protection of wildlife and the celebration of rural life to create this exhilarating feast of colors, sound and spectacle; all propelled by uplifting lyrics and grooves of this Nyayabinghi, Reggae and Pop fusion!
Rocky Dawuni, the international music star/global ambassador and humanitarian activist, released his highly anticipated 7th studio album Beats of Zion in March of 2019 through Six Degrees Distribution.