Publicist MrrrDaisy shares strategic tidbits for getting songs on radio
If you’re a country act and you target radio stations that play metal, there is no chance that your song will be played as it will seem disrespectful to these broadcasters. Being a publicist to indie artists, I know how it feels to at least have a single song played on the radio, and then the agony of your song being rejected by a Disc Jockeys so delved a little deeper into this topic. So, how can I help you with this? You have to be strategic.
The process of contacting radio stations to have your song played can be somewhat opaque. If your song is played, it may not be much, but if you are lucky and listen to your music on the radio, you can make a good income. And not only that: the license fees for radio plays are much higher than for streaming. In short, starting with a high-quality recording and writing a song is the most important thing you can do to get your music on the air with a station.
Each radio station has its audience and its genre of music. Which radio station you want to present your song to is an important choice. It would be pointless, for example, to suggest a reggae track to a radio station that specializes in Gospel or highlife music. By selecting radio stations that play tracks in the same style as your music, and targeting those who do, you will address this in a relevant way and maximize your chances of playing.
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Less and fewer individuals are paying attention to the radio, regardless of whether in the conventional over-the-air structure or in the totally new type of online radio, which is acquiring energy and offering arising craftsmen another outlet. To get your melody played, you need to know where the business sectors are, who is tuning in and what they need. If you are targeting a specific genre, for example, country, you need to know which stations are into country music. You would then be able to make your promotion for radio for this particular market to make an upgraded music crusade for your music.
Once that is in hand, the rest boils down to building a relationship with the radio station that you hope will play your music. Take the time to research the stations that cover your genre and the formats to which you want to submit songs. It doesn’t seem like a complicated task. All you have to do is introduce your song to the program director or music director of a radio station using a combination of press releases, one-sided phone calls, and faxes. Radio stations want to see how your entire music career progresses through your radio play.
Don’t send your music to as many radio stations as possible; it’s called “flat-rate marketing” and has proved ineffective. Make a complete demo that you can show at any time. You don’t just put a few songs on a cassette, check them out, and send them to a record label. Your demo should include your song, website, social media accounts, professional pictures of you and your brand, and a music video.
Brent Steffensen, music marketer and operator at Moon Music stated “It is essential to develop a three-pronged approach. No matter what your budget is, it’s important to develop this three-pronged approach to help get your music on the air. First, music promotion, promotion, promotion! The idea is that the marketing idea will first resonate with radio buyers and DJs. Without this first step, the promotion will fall short of its objectives.”
You’re going to make the most progress if you’re willing to play the game. First, make sure your brand has a strong online presence. Ask yourself if you have a substantial fan base. Next, attend a few music industry conferences and meet some radio deejays. They’re out there, and you can help expand your network.
Finally, keep in mind that radio stations don’t mind “donations” of music. There are plenty of listeners who like the “type” of music that you’re playing. You’re looking for true diehard fans who take great pride in their musical preferences. Tell them you’re launching a new album, and see if they can get their hands on a free demo. Writing a catchy, radio-friendly tune takes a lot of work, but the rewards are worth it!
In conclusion, there are numerous different interesting points when making your music a greater piece of your advertising. All things considered, there’s one thing you can do right currently to get your music onto the radio. Contact your nearby station. Request to try out your melody. Put forth a valiant effort to cause the station leaders and music chiefs to have a positive outlook on hearing your music.